Lean Startup is a methodology for creating and managing startups. This method teaches how to create products desired by customers, generating rapid learning cycles, in which changes in the direction of the company’s strategies happen aiming at accelerated growth. Traditional business methods often do not meet the demands of startups, which have strategies and objectives very different from those of traditional companies. Therefore, strategically using the lean methodology is significantly important for management success.

Lean Startup:

Strategy: the strategy is based on hypotheses, uses a business model.

Speed: Seeks to be fast and operates with enough data for action.

Product creation: Tests hypothesis in the market and absorbs feedback **from consumers in the process.

Failure: It uses the “pivot” method, that is, it reverses the course, offering new product possibilities.

Traditional:

Strategy: Based on implementation, uses business plan.

Speed: Paused and operates only with complete data for the action.

Product Creation: Prepares the product for the market, with a linear plan.

Failure: Often the solution is to fire the executive or abandon the project altogether.

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